Haier has introduced a new SBS refrigerator series that is built especially for Indian users. The company has introduced 2- & 3-door convertible SBS (side by side) 682 and 683 refrigerators. Starting at a price of Rs. 1,27,000 and Rs. 1,40,000, both the fridge series are ‘Made in India, Made for India.
After researching the usage patterns and behavior of Indian consumers, Haier found that Indian consumers wish for an SBS refrigerator with a bigger refrigerator section that allows them to personalize it the way they want.
Since most households in India are vegetarian, the large freezer space in a side by side refrigerator is usually under-utilized, while the need for a larger refrigerator section is rarely met. To address these concerns, Haier has introduced two iconic side by side refrigerators which are ‘Made in India and Made for India’.
Haier 683 Series 3-door convertible side by side refrigerator
It is India’s first 3-door convertible side by side refrigerator (683 series). It has a 21-percent convertible section on the top left that will allow users to increase the refrigerator space from 62-percent to 83-percent with just 17-percent reserved for the freezer at the bottom left. These features make it truly customizable to complement the needs of a contemporary Indian home. Moreover, the freezer space can also be increased to 38-percent using the convertible section.
The 683 range also has a Hanging Flexi box that is meant for the storage of cosmetics and other utility items.
Haier 682 Series 2 door convertible side by side refrigerator
Haier’s another new offering is the 682 series 2-door SBS refrigerator with the capability to work as a 100-percent refrigerator unit. The improved fridge to freezer ratio allows users to convert and use the 34-percent of the freezer space as a refrigerator, according to their needs.
The convertible SBS Series caters provides a bigger refrigerator section to more and more food items. They also support expert inverter technology, and magic cooling with noise reduction technology. Moreover, the new Deo-Fresh technology and Magic Cooling helps in retaining the freshness of the food.
There is also a fresh box, a jumbo ice maker, and additional door pockets to store more vegetables, beverages, and cold food items for a long time. Some refrigerator models also come with Wi-Fi connectivity and control.
The refrigerators will come in a wide finish range of glass, floral and steel and have multiple aesthetic appearances – Mirror Glass, Floret Glass, Granite Glass, Black Glass, Caramel Glass, Black Shiny Steel, and Inox Steel.